Fashion
Veja Built a Booming Sneaker Brand by Breaking Every Rule

There’s a funny story about the rise of Veja that turns out to be only half true. I’m standing on a street corner in the once-seedy Pigalle neighbourhood of Paris with Sébastien Kopp, co-founder of the hot French sneaker brand, and we’re talking about Meghan Markle. As legend has it, when the …