#TikTokMadeMeBuyIt: The future of social commerce

Driven by Gen Z and millennials, social commerce is predicted to grow three times faster than traditional eCommerce, to a projected $1.2 trillion by 2025. This is no surprise to experts. The viral hashtag and phenomenon #TikTokMadeMeBuyIt has 28.6 billion views, including ads, influencer content and …

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