Food

Sweetgreen’s delicious brand was inspired by old cookbooks


Launched in 2021, the brand refresh took subtle inspiration from 1970s cooking and the natural imperfection of life. Burgers. Fries. Milkshakes. Cartoon mascots and toy giveaways. It’s easy to understand why fast-food packaging is so irresistible. But when Sweetgreen launched its new brand in 2021, …

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